The number one selling chocolate in America just went Vegan.
Reese’s have been outselling their candy counterparts for decades. Ever since their iconic commercial in the 80’s “you got your chocolate in my peanut butter” the combination is a mix of sweet and salty that can’t be beat.
After a successful debut of the limited Hershey’s Oat Made Chocolate Bars this time last year, Reese’s were lined up to be next in Hershey’s new Better For You segment of confections- and you read that rumor here on my blog! Now a year later we get to see it come to fruition and not just in a part of the country, but nationwide! When news broke that stores would be stocking the new vegan version of the coveted cups, the internet was laden with articles professing their arrival. Consumers are now on the hunt for the oat-based treat, and I was no exception! I was able to find that just an hour away a Walmart had my holy grail, so I built a cart and picked up my candy curbside.
Reese’s Plant Based tastes just like the original. While I have been vegan for years, I wasn’t always, so with one bite I recognized the unmistakable flavor and guilty satisfaction. A smooth and hard chocolate shell encases a salty and crumbly peanut butter center that melts in your mouth. Hershey’s chocolate has a flavor that can be described as tangy. This dates back to when Hershey founded the company with the idea of using fresh milk from local dairy farms This makes for a flavor that other countries are not as fond of, but in America rings nostalgic. Reese’s was able to replicate this in the vegan peanut butter cup with some sort of scientific sorcery, and it’s “t-oat-ally” amazing!
You will begin to find Reese’s Plant Based in stores like Walmart, Target, CVS, Rite Aid, and Walgreens by the end of the month. And guess who is set to make a reappearance this April? Hershey’s Plant Based Extra Creamy Chocolate with Almonds and Sea Salt! While we wait for stores to stock the new “oat chocolate confection with peanut butter” I would love to give away two packs! Head to my Instagram, find this post, and then follow the directions to enter!
Have you got your tastebuds on the new vegan and Plant Based Reese’s?
Reese’s Plant-Based Ingredients: Sugar, Peanuts, Cocoa Butter, Chocolate, Oat Flour, Rice Flour, Dextrose, Contains 2% or less of: Sea Salt, Lecithin (Soy), Natural Flavor, Rosemary Extract
Walmart Location: 1575 W Pacheco Blvd, Los Banos, CA 93635