A plant-based egg that looks, cooks, and tastes like a real egg but is made from a legume, not a chicken.
There are over 300,000 species of plants that have never been explored “for how they can make our cookies or pasta or ice cream or butter or scrambled eggs better”. Eat Just Inc. was founded with the mission to make food that is sustainable, affordable, and good for our overall health. Food that is “just”, in a world plagued with unjust food agriculture, production, and global inequality. The biggest impact you can make for the planet is with your plate. Just aims to provide an easier accessible option for the foods we as a society, typically eat every day. To date, Just has sold the equivalent of over 100 million eggs, which is the most consumed animal protein by a landslide. (ju.st.com, 2021)
Just Egg is truly a scientific wonder. A vegan egg that is cholesterol-free, packed with protein, and better for the environment. I have been using the bottled Just Egg since its early release. I will admit that the cooking instructions threw me at first: ” Scramble like an egg. Cook thoroughly.” Now for someone recently switching to a plant-based diet that is a no-brainer. I however will admit that I asked my Google Home assistant for advice on this. Turns out you just heat in a pan until the consistency thickens, and move it around a little if you want it scrambled. As easy as the instructions suggested! Now with the addition of the newly Just Folded Egg, you can pop it in the toaster and have a ready-made protein in under 7 minutes (at only 100 calories per)!
I served my bottled Just Egg scrambled, alongside plant-based sausage links and flapjacks. For dinner, I tried my hand at homemade fried rice with included Just scramble. I tested my Just Folded Egg on a breakfast sando, that would make even Mr. McDonald gawk in awe. Just Egg products may be made from mung beans, but they taste exactly like a chicken’s egg. I think what proves the Just Egg is similar to a real egg, is the lack of description I can fathom for the taste. Describing an “egg” in any way other than “eggy” has turned out to be quite the feat. The outer texture is firm, while the overall mouthfeel is soft and fluffy. The taste is sulfuric. Salty without umami, and mildly savory. While I used my Just Egg in typical fashion, the bottled Just Egg can be used to substitute chicken egg in any recipe.
Just Egg came after a line of vegan-friendly condiments like Just Ranch and Just Mayo which lit a fire in the marketing world (who remembers the media controversy over calling something mayo that did not contain egg?). Eat Just Inc. is here to rock the boat in agriculture, and I am here for it! However, Just wants everyone to join them on their mission in creating a more sustainable food system rather than capitalizing on the concept. How refreshing!
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